Not a Perfume

“If my different creations had one thing in common, it would be the presence of an ingredient I am particularly fond of. Overdosed in Lady V and Calamity J, more discrete in Miss Charming and Citizen Queen, I use it regularly to bring elegance to my creations because of its unique and inimitable woody, musky finesse. So, this time I have created a perfume out of this one ingredient – a perfume that wouldn’t be in the conventional sense of the term. I will leave you to discover it on your skin because it is only through contact that its secrets will be unveiled.” —Romano Ricci, Founder

Along with today’s minimalist trend, Not a Perfume follows suit and adds extremity, irreverence and conceptual characteristics to deliver a true art form. You have now stepped into a new and elegant form of perfumery. With Not a Perfume you get exactly what you want from the scent: it does not evolve; it is not a composition, but rather a particular fragrance that is very strong & lasting on skin. Just like the white packaging it’s housed in, its makeup is fresh, clean, and clinical. This brand new concept from Romano Ricci is a modern day fragrance that is 100% synthetic and created without allergens.

Not a Perfume is made of 1 single synthetic ingredient Cetalox. Cetalox is a molecular creation that comes from the organic research. Developed by Firmenich in the 1950’s to replace Ambergris, a very rare natural secretion of whales, Ambroxan comes in the form of white crystals. It is usually used as a back note in perfume composition, even if its smell is curiously quite far from its original inspiration.

Cetalox (musk)